An admitted linear thinker was only focused on one thing (namely, SEO). However, he become stuck on that one thing. In other words, he had blinders on. He needed to be shown what he was missing. The view from above, of the new social media landscape that involves more than the previous world of web site and SEO. How do we direct his attention to the areas that he is as of yet unaware of? He doesn't know what he doesn't know. We just want a shot at giving him another perspective, that will lead him down the current path of Social Media. He can always remain on his path, however, he would be able to see the alternative paths, and return to them at some point in the future. Also, these paths may change. Some may dead-end. Other new paths may appear. We focus on the up-and-coming paths, and the dying paths, and can direct our clients.